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Undivided is endorsing the LSE’s Generation Brexit project

Posted by Manmit Bhambra (Admin) 2 months ago

Undivided is a UK wide, youth-led campaign to allow 13-29 year olds to shape post-Brexit Britain. The campaign was set up by 30 young people in the wake of the EU referendum. Together we voted Remain, Leave or didn’t vote at all (some of us were under 18) but regardless of how we voted in the referendum, everyone connected to the campaign were united by the motivation to ensure that young people’s views shaped Britain’s future outside of the EU. 

The campaign launched in October 2016 with media coverage across the Today programme, BBC2, SBTV, ITV, Sky, 4Music and Newsbeat - issuing a call for young people to submit and vote on their top demands for what they want to see from Brexit. Our campaign garnered an overwhelming response from young people from all parts of the country. By channelling input from young people through creative, grassroots campaigning and a sophisticated online voting platform we have been able to gather rich, nationally representative data on what young people want to see from the Brexit negotiations.

The campaign trialled innovative ways of engaging 13-29 year olds from across the UK, reaching over 4 million young people in this age bracket both online and offline - a third of all young people in Britain - including some of the most hard to reach groups. Offline, we ran a programme of educational events in schools as well as a grant programme which created 96 peer-led, creative events in every nation and region of the country (ranging from spoken word performances, to art installations and film content). Downloadable toolkits enabled teachers, community groups and young people to run facilitated debates, classes and events on the issue of Brexit. From a total of 96 events, we engaged over 3,500 young people to make informed decisions on what they thought about Brexit - often starting from no clear view.

Online, we directed young people to submit their demands through our innovative voting platform giving us an initial 2,300 demands chosen by young people themselves. We then called young people to vote on these demands, helping us build up rich pool of polling data on what under 30s want Britain to look like after we leave the EU, involving the direct participation from over 9,000 13-29 year olds from 76% of UK constituencies. Savvy social media campaigning, targeting and content built a rich community of advocates and a trustworthy, youthful, and more importantly, youth-led brand. 

The 9,000 strong research sample forms a comprehensive analysis of what UK young people want from the Brexit negotiations and has been shared with the Department for Exiting the EU, Department for Media, Sport and Culture as well as the British Council and the LSE.

Collaboration is, however, key, which is why Undivided is endorsing the LSE’s Generation Brexit project, to ensure that young people from the UK and from across Europe have a say in what Brexit looks like...

Authors: Elliott Goat and Elspeth Hoskins

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